{"id":1055,"date":"2023-11-09T19:41:34","date_gmt":"2023-11-09T19:41:34","guid":{"rendered":"https:\/\/www.twelve80.com\/?post_type=portfolio&#038;p=1055"},"modified":"2024-03-19T15:37:27","modified_gmt":"2024-03-19T15:37:27","slug":"homegrown-hideaways","status":"publish","type":"portfolio","link":"https:\/\/www.twelve80.com\/?portfolio=homegrown-hideaways","title":{"rendered":"Homegrown Hideaways"},"content":{"rendered":"<p>When creating the brand for Homegrown Hideaways, my client wanted to differentiate themselves from a very saturated Smoky Mountain rental market. They wanted potential guests to know they can confidently deliver both luxury amenities and a boutique, 5-star guest experience.<\/p>\n<p>Looking to expand guest bookings beyond AirBnb and VRBO, branding needs included a new direct-booking website, the launch of a social media presence and monthly email campaigns all in their brands unique voice and a visual tone that blends both rustic and modern vibes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When creating the brand for Homegrown Hideaways, my client wanted to differentiate themselves from a very saturated Smoky Mountain rental market. They wanted potential guests to know they can confidently deliver both luxury amenities and a boutique, 5-star guest experience. Looking to expand guest bookings beyond AirBnb and VRBO, branding needs included a new direct-booking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[]},"portfolio_category":[11],"_links":{"self":[{"href":"https:\/\/www.twelve80.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1055"}],"collection":[{"href":"https:\/\/www.twelve80.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.twelve80.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.twelve80.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twelve80.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1055"}],"version-history":[{"count":24,"href":"https:\/\/www.twelve80.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1055\/revisions"}],"predecessor-version":[{"id":1225,"href":"https:\/\/www.twelve80.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1055\/revisions\/1225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.twelve80.com\/index.php?rest_route=\/wp\/v2\/media\/1162"}],"wp:attachment":[{"href":"https:\/\/www.twelve80.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1055"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.twelve80.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=1055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}